What’s going on with the Rugby
League World Cup? It’s all gone a bit too commercial. Suddenly there’s adverts
for KFC and Australian phone companies jumping out of the pitch. Like that’s a
great way to help promote a healthy lifestyle when you’re playing sport. It
might be OK if you’re a professional bulking up for your next game with a
protein fix; but what is it saying to the spectators; especially when it’s
broadcast on a Saturday morning, which is primetime TV for youngsters. And why
are the referees wearing pink? I appreciate that New Zealand might not
appreciate an all-black shirt; but they could have least added some white
stripes to cover themselves? Even the head trainer wore orange. Finally, the
England team have taken sponsorship to a new level by getting their arses sponsored
by a betting firm. It looks like they’re trying to attract a new audience. Anyway;
if you’ll excuse me I’m off to buy some large chips with gravy for $2.50.
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