Risky Returns

How many of our humble parcels aren’t wanted? Why has someone changed their mind? We’ve put all this effort in getting the order ready and it’s all for nowt. There’s labour involved in preparing the items for transport and distributing them to their destination as well as the physical materials used to pack them. It’s all a waste. So what’s caused our customer to change their mind? Have they found a better deal? Hopefully they’ll have chosen another item from ourselves, even though that might mean more preparation. Have they ordered it on an impulse buy while browsing at night then saw better sense in the morning? Or have their circumstances changed so that they can’t physically arrange to have the item collected? At the end of the day, it’s a wasted sale. But it’s the only way to do business. We take a chance on trust and rely on that person’s custom. And it’s important never to exploit it.