Have you ever been in your local pub supping a pint while a
newcomer comes in and waves their phone in front of a wall? Well fear not;
these people aren’t magicians looking for their secret portal home; they’re
merely on the path of the World’s Greatest Ale Trail!
The trail is run by Cask Marque; an independent company that
checks the quality, temperature, aroma and taste of real ales in pubs that join
the scheme. Pubs that do join are assessed regularly to ensure that their beer
is of a high standard and receive a plaque and publicity material to promote
their involvement; and also a certificate which customers can scan with a
smartphone to record their visit. Customers can also earn prizes by scanning
these barcodes; from fridge magnets and clothing to brewery tours and commemorative
glasses.
Doug Robinson from Redditch is one of the country’s top
thirty Cask Marque ambassadors who records his pub visits.
No comments:
Post a Comment