It seems to me that customers of McDonalds produce a unanimous fart. It’s a very distinguished smell; and while not completely off-putting, once whiffed you can be sure that the one who trumped went to McDonalds earlier. The smell of your food is important and the after-effects should be taken into consideration as well, particularly when you identify what your product is doing to your customers and specific ingredients may do different things. But this is as if their marketing department needed something to identify its customers. Perhaps a McRep would walk down the street and think ‘I can’t smell our customers; we need to get our best people down here to increase sales’ or devise a similar scheme to keep loyal customers hooked. Maybe when an odour lingers in the air it encourages passers-by to partake. Sometimes even litter may send subliminal messaging and trigger a reaction in people. I’ve never been one to make enquiries, but maybe I should. Or at least get to my nearest McDonalds.
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