We sell a lot of things in our shop that we’re not entirely sure how they work. And with a range to suit all budgets, it’s often difficult to advise someone which product is right for them. We could be greedy and sell them the top end product but most of the time the cash is going to the manufacturer rather than ourselves so as a company we just earn a small mark-up; which is even smaller if an item comes back through the returns process. That’s when we must be on our guard. Obviously we have to be on the look-out for people trying to defraud us but at the same time we don’t want to rip anyone off. It gets difficult when you hear of people’s tales of their disappointment in the product but at the same time you must defend your profit margin. You’re a middleman but often you don’t hear the result which makes it more difficult upon making future decisions with the same issue. It’s not just a tipping ground behind the returns counter.
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