Hoptober

There’s a couple of nations out there that think we’re a nation of pissheads. They could be right. But what is one man’s vice is another man’s livelihood. There’s businesses out there that have had personal experiences of certain diseases and will put on events to raise thousands of pounds for these organisations, and will proudly display a collection tin on their premises to help aid these organisations. These organisations then come up with slogans like “Go Sober for October” and “Dryanuary” to make it seem like a real challenge to stay away from these vices. It’s only successful for the organisations if people actually get sponsored to do this; and in the meantime, they’re depriving the businesses of income. You could argue that participants could have a non-alcoholic beer or a soft drink instead, but not everyone is able to stock these premium quality products and you could also purchase the latter version of these products at the supermarket at a fraction of the cost. What these organisations should be encouraging is to get people back into these businesses with challenges like ‘Hoptober’ or ‘Tryanuary’ where you try thirty different beers or visit thirty different venues in thirty days. You don’t even have to drink pints.