Lush sells cosmetics. It’s a shop that makes its own stuff and
sells it to the public. It might be a bit pricey but it’s good quality and
quite novel. We don’t have a branch at home any more so I have to travel to find
a store. I love the smell of going into a Lush shop; it also amazes me how much
I spend there when I’m shopping for gifts. So I found it quite bizarre when I was
told that the company had got political and had decided to launch a campaign
against the police. When you read about the story; you might sympathise with
its ethics. But its advertising has gone completely in the opposite direction,
and there’s nothing to distinguish their message from all police officers. There’s
not information presented about the undercover police. And that’s where the
message and this campaign gets out of hand. Perhaps they should have selected a
better campaign such as animal welfare or the use of plastics; at least the
public would still support them. This will hit their sales hard. And I’m going
to have to have a big think on what to buy my lady friends from now.
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