Thursday, 5 October 2017

Tanked Up

At first glance, you might think who wo so much beer? Perhaps all they need is a straw. A second guess would be that this tanker drives from venue to venue; topping up any barrels that require it. But it’s actually been brought here up the motorway to be siphoned off into individual barrels. It’s also false advertising; since the product within is probably all keg. Just think of all the yeast that would be within otherwise. It’d have to be filtered again just to get into the barrel. And the reason that it’s travelled from Witney to Burton? It’s a cost-saving exercise; since the cost of transporting it is cheaper than owning two barrelling plants. It just goes to show that it’s really difficult for the big boys to produce a truly local product. They have to think of everything to save the pennies; and crucially; it also means less jobs on the original site.

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