There's a new advert on the radio for a loan shark company. The advert mocks a well-established television advert that uses music to promote a different product by inventing a character to sing the same song an irritable high-pitched tone. The narrator gives up halfway through and decides on a different approach. So what the loan company have effectively created is a hatred for the original product as well as an annoying advert to promote their business. Have they thought this through? The original product is so well established that it's subliminal messaging within the radio advert rather than to turn people's thoughts to a loan shark company with a huge repayment rate. If the narrator gives up on the original idea; then surely the listener is compelled to do the same? And just how desperate are people to turn to these companies? Surely these rates are only going to make them even more in debt? It's just fuel for the stupid.
No comments:
Post a Comment