Monday, 21 April 2014

Beer to Go


We all know that getting to our favourite pub can sometimes be hard and expensive. We’re all aware of the risks of drink driving and we’re often seduced by cheaper offers of lower quality drinks found on our supermarket shelves. But did you know that more and more pubs are supplying your favourite real ale straight from the landlord’s beer engine to take home with you?
If you’re hosting a party and wanted to get something special for your guests, you could save time at your local pub rather than trek out to the brewery shop. Or if you fancied enjoying a quiet pint at home after a hard day’s work you could just pop into a pub for your favourite pick-me-up without being late for dinner.

If every Good Beer Guide pub each sold just two takeout containers of beer or cider a week, this alone would amount to an extra 936,000 pints or 13,000 barrels annually.  These extra pints would contribute significantly to a rural community pub’s income simply by providing an extra service.
Some pubs already offer their own containers, while others are happy to just fill up whatever you can find! But to make this idea available to a wider audience, CAMRA is currently trialling and researching the use of takeout containers at some of its beer festivals this year. A simple wraparound label has been produced  which sticks onto the existing two pint container, while a more robust carry keg for the regular drinker is currently being discussed.

To find out more, join the debate on Twitter: @takeoutCAMRAproject (not yet created!).

No comments:

Post a Comment