Tuesday, 25 June 2013

Shout about success...!

I don’t really get the purpose of today’s modern media. Take any situation; whether there’s a flood, a murder taking place, or a robbery; someone will just try and film it. We’re always being shown footage of deprived children; which has obviously been filmed somewhere then sent back to be shown during commercials. But how do we know that these conditions still exist? It can only still exist if the cameraman has decided to walk away from the situation; which defeats the purpose of the advertisement. In other words; are we actually paying for the advert for someone to go out and film? Where’s the heroism? Where’s the effort to actually help our fellow man rather than to film it to make money off it? And how do we see results? If the ad is to succeed; we need to see the good and the plans of the project; not merely to fund another commercial…

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