Stocking the Shop

Once the counter is in place, the next thing that I need is some stock to sell. We’ve got a few bits of memorabilia that people like to rummage through. We’ve got leftover glasses from old festivals that people like to collect, and shirts from previous years that people have donated as well. We also have a large box of old pump clips advertising beers from earlier festivals that people like to rummage through as well. Some of these are worth a bit of money, especially the metallic ones and I picked one up for peanuts at a previous beer festival. But we also ned to be contemporary to get younger customers to part with their cash so we order a selection of items from the CAMRA bookshop. We order a few of the latest titles, alongside t-shirts, keyrings and bottle openers. Finally, our biggest and cheapest seller is a humble pen. People like to tick off the beers in the programme that they’ve tried and always forget to bring one. We used to buy these branded but we got some of our own professionally printed to increase our revenue on them.