As it was the fiftieth year commemorating the first man on
the moon, we decided to make a theme out of for this year’s beer festival. It
was me that put the theme forward and it was a factoid that I’d overheard on
TV. While this put forward all sorts of ideas for our logo and branding, there
wasn’t much that we could do in terms of dressing up the site. I suppose that
if we had more time and a bigger budget then we could have made papier-mâché planets
to hang from the beams of the marquee. Dressing up was also difficult. A few people
managed to sort out some feelers or an inflatable companion to take with them. One
person even managed an astronaut costume. But for the most part some wore clothing
commemorating their visit to the Kennedy Space Center or similar NASA attire. On
the plus side, we did invite the local astronomy club to take up a stall to
promote themselves and provide a telescope for stargazing. Maybe next year we
can be more creative.
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