It’s great to see that beers from
remote areas such as the islands of Orkney are making their way into the
cities. But you’d think, after travelling over five hundred miles, you’d have
thought they’d have put a bit more effort into their pump clip design to show
how far the cask has travelled to make it stand out and more saleable at the
bar. It’s just another random beer with bold lettering. Who were the three
sisters? How does the drinker know that this beer is a re-designed ‘shilling-styled’
beer or even the people serving it? I never knew that eighty shilling was a
beer style until today, or that the traditional Scottish brewers brewed their
beers categorically different to the rest of the planet. So how about some
facts to educate the drinker to make it more attractive; rather than just
slapping it on and hope that it sells?
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