It’s a competitive world out there. These firms are trying to buy your business. They’re usually chain firms offering you cheap deals to drive you away from the competition. They want you to try something new at a discount, and if they impress you then you’re hooked and you’re less likely to try another competitor next time. A lot of them are relying on this business model but haven’t banked on the consumer choice to encourage them to return. You could equally get hooked on only purchasing convenience deals by sticking to the website. You’ll then be drawn to rely on their website all the time without looking for other offers. It still encourages website visits as shoppers are encouraged to visit these sites first to see what the deals are. I’ve never got into the habit of checking them out as I don’t seek out the brand just for the sake of a deal.
No comments:
Post a Comment