Our club’s logo is changing, and there are strict guidelines
as to how it can be used. It’s a bit of a shame as everyone is used to the old
one and it’s easy to add to artwork. The good news is that you can adapt it to a
limited choice of fifteen colours so hopefully it’ll blend in with the graphic
that you are using as opposed to always having it in silhouette. The bad news
is that it must include the little circle next to the main logo. I have no idea
what it’s meant to represent or why it must be greyed out. Is it a bubble to
suggest that we’re a thinktank? Is it designed to look like liquid dripping? And
why is it attached to a giant quarter circle? It’s just not practical and it
creates a lot more work. The only advantage that I can see for it is that it’s
harder for other organisations to reproduce our work.
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