It’s very hard to stop people from doing what they want. If they want to do it, they’ll certainly try to attempt the challenge despite the pressures against it. You can try and tax it out of them by saying this is bad, but you can’t rule it out completely. Even if you try and ban it, they’ll still be an underground group who are willing to carry it on no matter what the cost. People want to keep meeting and socialising with each other for a bit of fun if only for reassurance that they’re doing the right thing. It keeps them happy. And if they have to make a sacrifice somewhere else in their lives to account for it or overcome another challenge to partake (whether monetary or time), it’s one that they’re willing to make. It’s hard to force people to want to change their habits, whatever that might be.
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