One of the latest things that we
now have to do at work is to gather customers email addresses. The idea is to
send customers a copy of an electronic receipt in case they lose their paper
one; and that we can recall their transaction more easily on our side too. The
company has now made it a key performance indicator to encourage a client base;
and we’re now under pressure to collect this information. The training method
is to just ask for the customer’s e-mail address as people are expected to give
out their personal information nowadays. But I disagree with this as it’s just
a request for information and it doesn't say what it’s for. It also alienates
people who are also on the mailing list. Furthermore, the e-mail receipts don't
offer any news on product care. There's a whole more lot of thoughts that needs
to be put into this before forcing us to make it part of our job.
No comments:
Post a Comment