Be careful what you say out there Mr. Beeb

So this morning I was watching the news and they were talking about a vertical conference. What does that mean? Is it a conference where the attendees stand up for the duration rather than sit down? Perhaps it’s a conference where everyone who takes part has to lie down on their backs. It would certainly make things awkward when it’s your turn to speak; you would have to be strapped to the ceiling. Or is it a one way conference when someone just talks down at you? I thought that was a lecture. It’s most likely going to be this term; but I’ve Googled and Yahoo’d the term but can’t find any exact definition. I certainly don’t think that the Lib Dems have been attending this year’s youth conference in Massachusetts. Using clichés; especially political ones; can cause confusion to your real meaning; and can also alienate your viewers as well. So please Mr. Beeb; say what you mean for a change and don’t try to hide behind a phrasebook.