So the days of the traditional back
boozer are gone. Pubs are learning the hard way that people can’t afford high
prices for something that they can get elsewhere. They really need to brand
themselves to offer something unique that other pubs can’t. It could be food,
entertainment; or even a unique setting. But to sit there expecting people to
come in and just put money in the till is suicide. And not everyone might like
your changes, which is why you have to do this gradually so that you don’ upset
your regulars (unless they’re a bunch of hanger-on’s that you really want to
get rid of). It would be nice to attract just a class of high-spend person but
you may not be in the catchment area for that. But the key thing is not to
force your ideas on your regulars. It’s all about trying something different
and letting the world know what you are doing.
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