The
trouble with leaving everything to automation is that there are people who
don’t know how to use the system correctly. And it’s these people that we need
to invest in. If you give everyone the opportunity to purchase something when
it pops up on screen, it’s still not enough. Some still won’t understand the
necessity of purchasing additional products. Some will just skip the details
which will cost them at a later date. Some people have to put a certain amount
of guesswork and trust into their purchase; and get frustrated when the item
isn’t as described. And that’s a let-down that you can avoid. How
heavy is the item? How is it packaged? How will your customer take the item
home? Simply discarding people by avoiding these questions will simply slow the
process down when they’re ready to use your service; assuming that your service
is 100% reliable and never needs fixing. But if you do have this information to
hand; it certainly puts more trust into the product and saves everyone a lot of
time.
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