A new TV supermarket campaign has hit our screens. So
Morrisons now claim to be manufacturers of family moments. Not only do they
supply us with food; they now believe that they engineer all family interaction,
and that they actually make our homes. Yet, if you actually visit one of their
stor4es, you will seldom find a home for sale. How dare they have the nerve? Moments
come from social interaction; not a purchase from a supermarket. It’s almost a
corporate suggestion to say that all leisure activities have been suspended and
that you need only set off to one of their stores. It’s as if you have a faulty
parent or child you can pop over to their store to buy a new one? It’s time
supermarkets got realistic and realised that not everyone who visits their
stores is part of a family unit. I’m still trying to find that chocolate chicken.
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