My name’s Paul Richards and I’m the Chairman of the Redditch
and Bromsgrove branch of the Campaign for Real Ale. It’s a pleasure to be here
with you today sampling some of our finest traditional cask-conditioned real
ale and I hope you are all enjoying it.
Our organisation started over forty years ago when the
development of lager began to outstrip the demand for real ale; and more
licensees opted to sell commercially mass-produced watery beers that were
fizzed up and chilled to death to take the taste out of them. Hops were
replaced by bubbles. The pub landlord found that these new beers were much
easier to look after and had a longer shelf life. And these mass-marketed beers
all began to taste the same.
Many people began to become increasingly
concerned about the low flavour of these beers and wanted to see a better
choice of British brewed beers at the bar.
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